Shared Voice for Safety
Over 115 people volunteered to participate in the AE Smith workplace safety video - an unique safety awareness initiative that’s starting important conversations at worksites, offices and around family dinner tables
The messages from AE Smith staff and their wives, partners, girlfriends and children are totally unscripted and heartfelt, so it really packs a punch about the real reasons why safety is so important
In a filming blitz across the country, staff and their loved ones representing every AE Smith office stepped forward to share on film their answer to the same question:
“What are YOUR EXPECTATIONS of safety?”
The result is a series of short YouTube movies with staff and their loved ones explaining why being safe at work is so important to them.
Family members, including 34 children aged from 10 month to 16 years old also voiced their opinions. While filming in Sydney, even a much-loved family pet – a racing greyhound named “13” – makes an appearance.
“Involving our staff’s loved ones in this initiative was crucial to the success and meaningfulness we were hoping to achieve. Their response has been amazing.” says AE Smith CEO, Andrew Permezel.
“Turns out, more often than not, the reason why we choose to work safely is not at work at all. It’s actually at home. It’s because of our loved ones. So it really did make sense to have family members involved in sharing their expectations of safety too,” adds Andrew.
As the largest privately owned mechanical services contractor in Australia, AE Smith is forging new ground with this powerful and heartfelt approach to safety awareness that draws on unscripted and unprompted concerns about the real reason we should work safely all the time.
“The messages from AE Smith staff and their wives, partners, girlfriends and children are totally unscripted and heartfelt, so it really packs a punch about the real reasons why safety is so important,” adds Permezel.
Quickly growing in hits, the YouTube video on the AE Smith website is being screened at dozens of tool box meetings, Friday afternoon gatherings and inductions for new staff.
The feedback to such confronting content has been positive, says Andrew.
“Just as the interest in being involved in the making of the videos was impressive, the response to the finished production has been fantastic and really shows how all of our team are on the same page when it comes to safety.”
The participation from staff and the willingness of families to be involved is also an encouraging sign to AE Smith’s new National Safety Manager, Nick Daley.
“The way so many of our teams and their family members got involved in the video’s production really shows to me the commitment we all have to spreading the word about safety,” Nick says.
“I know it’s helped start a lot of conversations not just around the workplace but also at home – which goes a long way to building awareness and wanting to put safety first in everything we do.”
The new safety video is now another tool for awareness, education and training across all AE Smith offices and work sites around the country. Used correctly, it is a powerful multimedia tool that helps remind people why each of us must choose to work safely all the time.
“Safety is a universal top priority for all businesses and business leaders, and in this spirit please feel free to share the AE Smith safety video with other like-minded individuals who also value the importance of a strong safety culture amongst their people,” said Andrew.
“Thank you for your help and support in creating the AE Smith workplace safety video. I hope you like it and I hope you will want to share it with others,” concluded Andrew.
Thank You to AE Smith staff and their families for helping make the AE Smith workplace safety video
Gold Coast Cast
Capri can der Ent
Daniel van der Ent*
Faith van der Ent
Townsville, Bowen & Cairns Cast
Director, Producer, Videography, Lighting & Sound