Sustainability Investment Satisfies Staff

A new survey of Australian workers has revealed that over two thirds (68%) of respondents would feel more satisfied at work if their employer invested in sustainable practices, such as reforestation (planting trees) or offsetting pollution caused by vehicles

5 Jun 2013


These good results shouldn’t mean we lose focus. We’ve all got to keep vigilant and find areas to improve to ensure the little things don’t get overlooked

More than half the respondents (55%) said they would be more likely to choose an employer if they were invested in sustainable practices, such as reforestation.

This is particularly good news for AE Smith in light of our continued support of Greenfleet – Australia’s first carbon offset provider – who has helped AE Smith plant more than 21,500 trees since 2005.

Greenfleet CEO, Sara Gipton, said the findings are a timely indication of the growing desire among employees to work for organisations that take environmental sustainability seriously.

“Employees increasingly expect their workplaces to show leadership through investment in socially responsible initiatives, such as carbon offsetting. Investing in sustainability is not just an investment in the environment; it is an investment in the satisfaction and retention of your workforce.”

The survey, conducted by Pure Profile for Greenfleet, surveyed 1001 people from a range of different workplaces across the country.

Greenfleet is an Australian not-for-profit organisation dedicated to helping the community reduce the environmental impact of travel, business and lifestyle choices by adopting low-carbon alternatives and reforestation. To date, Greenfleet has planted over 7.5 million trees, creating more than 350 native and biodiverse forests for Australians.

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