Adaptive Response for New AE Smith Website

Smartphone, tablet or desktop; the new “adaptive design” AE Smith website changes automatically to ensure every visitor has the best viewing experience regardless of their online device

1 Jul 2014
 

adaptive-design-ae-smith-website-870x635px

The number of people who visit the AE Smith website on a mobile or tablet has grown rapidly… So it made sense to ensure the online user experience visiting aesmith.com.au wasn’t compromised just because you’re not on a desktop or notebook

“The number of people who visit the AE Smith website on a mobile or tablet has grown rapidly,” said Raymond Lee, AE Smith National Marketing Manager. “So it made sense to ensure the online user experience visiting aesmith.com.au wasn’t compromised just because you’re not on a desktop or notebook.”

Unlike old generation websites; adaptive design websites are designed to respond and adapt to different screen sizes using responsive techniques. As the name suggests, adaptive design websites adapt to different user requirements based on different device capabilities.

Technology aside, any website is only as good as how well it connects with its audience. If early feedback is anything to go by, the new AE Smith website is off to a great start with one visitor kindly sharing in writing:

“Overall, I was impressed with the website. So much so that it stimulated me to make contact. In particular I found it provided an impression of [AE Smith] as both a large and successful organisation (that has been going a very long time) but also at the same time one that has not lost its ‘small business’ ethos and values; things such as its history, people and customer relationships are clearly of importance. These are things that matter to us as well.”